New Brand: AMI

New Brand: AMI

Recently we've been able to secure the French brand AMI, the darling child of Parisian designer Alexandre Mattiussi.

Mattiussi has formerly worked for giants such as Givenchy, Marc Jacobs and Dior and was the first men's fashion designer to win the coveted ANDAM award given by DEFI and the French Ministry of Culture. In 2011 he decided to form his own brand that would align better with his own values, a move we can definitely identify with!

AMI epitomizes Parisian nonchalance and cool. High-end European brands can sometimes feel a bit exclusive, but AMI is friendly and open to all. Nowhere is this more evident than in the collection AMI de Coeur, which literary translates to "Friend of the Heart" - your best friend, the one you can count on to get you home when you don't know where or who you are. The embroidered Ami de Coeur emblem is the monogram Mattiussi uses to sign letters to friends.

The AMI cut is "fine casual" - the materials are top-shelf, like what you expect to see on formalwear, but the fit is a bit looser and less businesslike. Most garments are true-to-size and the shirts are not radically fitted. The shoulders and cuffs are quite narrow, so if you like Libertine-Libertine's generous oversizing but find these areas too baggy, this is the brand for you.

Our first drop is highly selected, but watch this space going into the autumn. 

See the first collection here!

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