Athletes from all disciples swear by ASICS footwear. The name is an acronym of the Latin saying "Anima Sana in Corpore Sano" - a sound mind in a sound body. Kihachiro Onitsuka founded the brand in 1949 to supply gym shoes for children and later became indispensable for endurance runners, tennis players and others thanks to their revolutionary patents on gel-dampened soles and seamless lining. Recently ASICS have relaunched their iconic models from the 1980s-1990s under the label Onitsuka Collection.