Le Mont Saint Michel was launched in 1913, just a few miles away from the famous monument after which it was named. Specialized in everlasting Workwear clothing the brand was quickly embraced by local farmers and craftsmen in and around Brittany and Normandy. The brand was taken over by Alexandre Milan in 1998 – this move increased the urban and modern appeal of the brand, making their functional designs a staple of modern street style.
