Pelegrims is the brainchild of natural formulator, Alex Verier (previously Director at Haeckels), backed by former tech executive (and Sommelier trained) Jérôme Moisan. The founders are pleased to also be supported by Gaelle Scoul (previously Le Labo) in marketing and communications.

Alex says, “Our intention is to formulate low intervention, active skincare formulations that work in harmony with the skin supporting it to heal and rejuvenate itself. Sustainability is hugely important to us, so using waste products from the wine making process and harnessing the powerful grape extracts are at the core of our brand and our future research. We’re looking forward to documenting our product journey in the years ahead”.

Pelegrims has partnered with Westwell Wines for sourcing ingredients. Westwell is located just beneath the Pilgrims Way on the North Downs in Kent; a route used for centuries by Pilgrims travelling to Canterbury. The estate boasts an ideal mix of climate, aspect and soil and grows four different varieties - Pinot Meunier, Pinot Noir, Chardonnay and Ortega. All the wines are made on-site from estate grown fruit.