Collection: Purito Seoul

Purito Seoul is a contemporary Korean brand that draws inspiration from Korean ingredients and culture. Inspired by the Korean word 정화 - "Purification", the "PURI" signifies a dedication to sourcing the finest, pure ingredients from diverse regions of Korea. The 'To (土)' is derived from the Chinese character for "Earth or Soil," symbolizing a deep-rooted connection to the planet Earth and its community.

Their products are designed to be simple & effective, while also being enjoyable to use. They are vegan & cruelty free and use recycled packaging.

Like many Korean skincare brands, the focus is on supporting the skin’s natural barrier and delivering healthy, plump & glowing skin.