Designer Yusuke Yanaghi founded Still by Hand in the year 2000 after returning home from his study in the U.K. and working for a Japanese company for a few years. He initially began producing small collections and launched Still by Hand in 2009.
The brand's basic rules are to make its products with Japanese fabrics, in Japan, with an open-minded approach to the colours. The nature of the country, which is vertically fairly long and has distinguished four seasons, always has a significant influence on what it creates.
The designer of the brand is also in charge of its production team. The knowledge he has gained in the process of doing both “design” and “production” over 15 years contributes to making the brand somewhat different from the others, he believes.
Still by hand manufactures each item preserving and cherishing tiny little details that are often eliminated in the mass production on the assembly line. Hopefully you will find them as you wear the clothes everyday and share the feeling that their clothes are still made by hand. The factories are located in Aomori (furthest north), Iwate, Niigata, Gunma, Tokyo, Ghifu, Osaka, Okayama and Hiroshima (furthest south).